Nokia, an official sponsor of Cannes Lions, has created its own film competition for advertising professionals under the age of 29, according to an article on MediaPost today. From Media Post:
"For the Young Lions Film Competition, Nokia will provide each team in the film segment a Nokia Nseries handset to shoot its entry. The handset maker will collect the footage to produce regular video blogs highlighting teams in action at nseries.com/cannes and create a 'behind the scenes' documentary scheduled to air on television in the future." Read full article
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I was at Cannes Lion 2008 covering the action during the Young Lions Film Competition. It was amazing to witness the creative process during those crazy 48 hours.
The gold-winning viral video was made by the team from Argentina, with USA capturing the silver and Italy the bronze. The brief was to support MTV Switch and the viral pieces the teams produced (all shot on the Nokia N95) address eco friendly actions people can engage in.
Here's a recap video about Team Argentina (Gold Winners):
http://www.youtube.com/watch?v=zq5Xv_1CqFo
If you haven't had a chance to check out the story behind the competition, you can check out all of the videos here: http://www.youtube.com/user/YoungLions2008.
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