DON'T MISS ACT THIS YEAR

by Isa Kurata, Awards Journalist, AdForum.com

For the seventh consecutive year, ACT Responsible will be exhibiting at Cannes. Our location this year is near the beachside entrance. Here are details:

Exhibition:

THE EXPO THAT CHANGES YOU FROM INSIDE

The ACT Responsible Expo, a unique exhibition that will showcase the best social and environmental advertising created around the world - a collection of more than 400 ads from over 100 agencies worldwide.

The exhibition is free and open to the general public and professionals.
More on the event http://www.act-responsible.org/public/index.php?public=80
From June 15-20, Palais des Festival
Free
Entrance Beachside

Conferences:

UNICEF Tap Project by David Droga

The Tap Project won Droga5 the Titanium Lion for creative innovation. Tap Project – David Droga’s brainchild to bring clean drinking water to children around the globe through a partnership with UNICEF – has taken the US and Canada by storm. Via the project, restaurant patrons, on World Water Day, are asked to donate a minimum of US$1 for the drinking water they would normally get for free. A simple, brilliant idea. Friday 20 June, 16:00 - 16:45 (Debussy)

DRAFTFCB - The Chemistry Of Socially Responsible Marketing

The Dow Chemical Company is bringing science and expertise to world problems such as access to clean water, adequate food supply and energy efficient housing. Hear the guiding forces behind the campaign when Dow, Patti Temple Rocks, and Draftfcb’s, John Claxton, discuss the importance of social responsibility and offer guidance on how best to deliver on that promise. Monday 16 June, 13:00 - 13:45 (Debussy)

SPECIAL FOCUS ON GREENWASHING

An innovative seminar, by Clownfish, will explore one of the newest and most complex challenges facing the communications industry today: 'greenwashing'. It will provide a vital opportunity to reinforce the relevance of sustainability issues to the advertising industry and show that being truly green is as important for branding as it is for supply chains and manufacturing processes. Tuesday 17th at 11am (Debussy)