by Lisa M. Jones, AdForum.com
HBO has won the Grand Prix in the Outdoor category at Cannes. View the video by clicking here (free on AdForum.com).
BBDO New York used the trifecta of an outdoor event, web film, and interactive website to reinvent the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers.
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